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- The All-American Love Goddess
-
- May 25, 1987
-
- Rita Hayworth: 1918-1987
-
- She had a perfect figure and a smile that could light up the Statue
- of Liberty. But the feature that most people will probably remember
- is her hair, whipping seductively around her in Gilda, cascading over
- her shoulders on the cover of LIFE and in thousands of World War II
- pinup posters. If Jean Harlow was Hollywood's love goddess in the
- '30s and Marilyn Monroe in the '50s, the '40s ideal was Rita
- Hayworth, who died at 68 last week in Manhattan of complications from
- Alzheimer's disease.
-
- She never had to claw her way into show business. As Margarita
- Cansino, a member of a famous family of Spanish dancers, she was
- dancing 20 shows a week professionally when she was in her early
- teens. Her father made his daughter his partner, and dyed her brown
- hair black in an attempt to make her look more Latin. Precociously
- alluring as well as arrestingly attractive, Rita soon found a place
- in such B-grade movies as Under the Pampas Moon (1935). At 18 she
- married Edward Judson, a sometime auto salesman who at once saw what
- was wrong: her real appeal was not Latin but all-American. After
- lightening her hair, he introduced her to Harry Cohn, the shrewd,
- tyrannical head of Columbia Pictures, who substituted her Irish
- mother's surname, with a slight variation, and inserted young
- Hayworth into her first important picture, Howard Hawks' Only Angels
- Have Wings (1939).
-
- Offstage, Hayworth was--and was to remain--shy, unassuming and almost
- passive. But something magical happened when the cameras began to
- roll; her vitality warmed the set. "I don't really think she knew
- how intensely sexy she seemed to others," said Hawks. Hayworth was
- sweet and lovable in cover Girl (1944), but she was also the timeless
- temptress in Gilda (1946), doing a wild rendition of Put the Blame on
- Mame for Glenn Ford, as well as Fred Astaire's exquisitely gracious
- partner in You Were Never Lovelier (1942).
-
- Hollywood has decreed that love goddesses never find lasting love,
- and Rita's marriages unreeled like so many bad movies. After her
- 1943 divorce from Judson came Orson Welles, but "Orsie," with whom
- she had a daughter Rebecca, was devoted mostly to Orsie. "I'm tired
- of being a 25% wife," she later said. In 1949, with the whole world
- looking on, she wed the playboy Aly Khan, with whom she had her
- second daughter Yasmin. The match lasted only two years, but she
- remembered him fondly: "The world was magical when you were with
- him." There were two more marriages (to Crooner Dick Haymes and
- Producer James Hill), neither happy. "They fell in love with Gilda
- and woke up with me," was her rueful commentary on her men.
-
- In the '50s her career began to fade. Though she had proved herself
- a capable actress, she was given few parts. She began to look tired,
- and a line from Fire Down Below (1957)--"Armies have marched over
- me"--seemed sadly appropriate. By the early '80s, Alzheimer's
- disease was diagnosed, and Yasmin, who has been active in raising
- funds for Alzheimer's research, was appointed her conservator.
- Hayworth was perhaps the best judge of her life. "I haven't had
- everything from life," she once remarked. "I've had too much."
-
- --By Gerald Clarke